"Building for Mobile Growth" with Andy Carvell (Phiture, ex-Soundcloud) 🚀
At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/ Slides: http://bit.ly/2thdJbR Let’s discuss mobile growth with an expert in the field! ⚔ In this video, Andy Carvell takes us through the technical foundations of an app that's built for growth, detailing the options and SDKs available to set up a strong tech stack that will provide levers for growth, including deep linking, A/B testing, marketing automation, monetization in your app & more 😘 ✅ After many years of developing console and mobile games - including the Nokia classic “Space Impact” - Andy went back to school to earn an MBA, specializing in Marketing Strategy. In 2012 he joined SoundCloud in Berlin to help the audio platform transition to mobile. Whilst leading a cross-functional, data-driven growth team at SoundCloud, Andy published the Mobile Growth Stack, widely adopted as an essential tool for marketers. Now, as a partner in Phiture, Andy consults clients on mobile growth topics, helping them to build and execute on a holistic mobile growth strategy 🔑💪
At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/ Slides: http://bit.ly/2thdJbR Let’s discuss mobile growth with an expert in the field! ⚔ In this video, Andy Carvell takes us through the technical foundations of an app that's built for growth, detailing the options and SDKs available to set up a strong tech stack that will provide levers for growth, including deep linking, A/B testing, marketing automation, monetization in your app & more 😘 ✅ After many years of developing console and mobile games - including the Nokia classic “Space Impact” - Andy went back to school to earn an MBA, specializing in Marketing Strategy. In 2012 he joined SoundCloud in Berlin to help the audio platform transition to mobile. Whilst leading a cross-functional, data-driven growth team at SoundCloud, Andy published the Mobile Growth Stack, widely adopted as an essential tool for marketers. Now, as a partner in Phiture, Andy consults clients on mobile growth topics, helping them to build and execute on a holistic mobile growth strategy 🔑💪