Humming IMC - Ambient Billboard for Cancer Hospital
The very thought of the word cancer often invokes the antonym of life -- death. This bleak perspective can limit ones scope of possibilities and outlook on quality of life. Improving quality of life for cancer patients undergoing treatment was a top priority for our client, The Korea Institute of Radiological & Medical Sciences Hospital. The hospital wanted to communicate that its not simply a center that treats cancer through radiological technology, but that it invites people to transform their perspective of a cancer diagnosis and create a renewed "energy to prolong life."
The very thought of the word cancer often invokes the antonym of life -- death. This bleak perspective can limit ones scope of possibilities and outlook on quality of life. Improving quality of life for cancer patients undergoing treatment was a top priority for our client, The Korea Institute of Radiological & Medical Sciences Hospital. The hospital wanted to communicate that its not simply a center that treats cancer through radiological technology, but that it invites people to transform their perspective of a cancer diagnosis and create a renewed "energy to prolong life."