S2:E5 - Lisa Maguire of Digital Revenue Systems talks about entrepreneurship and client experience.
As an 18+ year marketing and sales veteran, Lisa Maguire shares her journey working at the front desk to starting her own company. She discusses the stops along the way in her entrepreneurial journey and the things that she and her business parter focus on. Timestamps: 00:00 Intro 1:30 Get to know Lisa and DRS (Digital Revenue Systems) 2:40 How Lisa got started (Pike Creek Fitness Club) 3:30 Moving to Hockessin Athletic Club 6:00 How DRS helps health clubs 7:10 What drew Lisa to the fitness industry 9:40 How learning sales helped her and her first month's performance 13:30 Radical candor and transparency 17:00 Being a practitioner and how it shaped her marketing strategy 19:15 Getting the entrepreneurial urge 23:45 When to take the step to go all-in 28:05 Tasks to ensure success - "H.A.B.U.T" (credit to Soraya Morgan-Gutman) 31:00 A day in the life of Lisa and growing DRS 33:20 Finding balance as an entrepreneur 35:13 Digital Revenue System's ambitions 36:20 The challenges of building the brand and the focus on scaling 39:48 Tools that help DRS grow 43:00 The client experience is the priority 47:00 Prepping for a client presentation 49:28 What is unique about DRS and the solutions they provide 52:10 Continuing education tips 53:50 Finding connection and personal time as a business owner 54:50 Suggestions to entrepreneurs when facing obstacles As the co-owner of Digital Revenue Systems, she also gives insights on her approach to marketing, branding, and how she tackles tasks throughout the day. Learn more about Digital Revenue Systems here: https://www.digitalrevsystems.com/ You can learn more about Lisa here: https://www.linkedin.com/in/lisammaguire/
As an 18+ year marketing and sales veteran, Lisa Maguire shares her journey working at the front desk to starting her own company. She discusses the stops along the way in her entrepreneurial journey and the things that she and her business parter focus on. Timestamps: 00:00 Intro 1:30 Get to know Lisa and DRS (Digital Revenue Systems) 2:40 How Lisa got started (Pike Creek Fitness Club) 3:30 Moving to Hockessin Athletic Club 6:00 How DRS helps health clubs 7:10 What drew Lisa to the fitness industry 9:40 How learning sales helped her and her first month's performance 13:30 Radical candor and transparency 17:00 Being a practitioner and how it shaped her marketing strategy 19:15 Getting the entrepreneurial urge 23:45 When to take the step to go all-in 28:05 Tasks to ensure success - "H.A.B.U.T" (credit to Soraya Morgan-Gutman) 31:00 A day in the life of Lisa and growing DRS 33:20 Finding balance as an entrepreneur 35:13 Digital Revenue System's ambitions 36:20 The challenges of building the brand and the focus on scaling 39:48 Tools that help DRS grow 43:00 The client experience is the priority 47:00 Prepping for a client presentation 49:28 What is unique about DRS and the solutions they provide 52:10 Continuing education tips 53:50 Finding connection and personal time as a business owner 54:50 Suggestions to entrepreneurs when facing obstacles As the co-owner of Digital Revenue Systems, she also gives insights on her approach to marketing, branding, and how she tackles tasks throughout the day. Learn more about Digital Revenue Systems here: https://www.digitalrevsystems.com/ You can learn more about Lisa here: https://www.linkedin.com/in/lisammaguire/