Social Media as a Toolbox for Artists & Bands
Livia Tortella is the GM/Executive VP of Marketing and Creative Media at Atlantic Records. Tortellas focus at Atlantic lies in business and digital product development, such as establishing artist fan clubs, merchandise products and direct-to-consumer strategy. Atlantic's innovation in digital marketing has made them the first major label ever to earn 50% of their revenue from digital products. In a panel discussion at the Bandwidth Conference with Jordan Kurland of Zeitgeist Artist Management, Livia Tortella explains how different artists choose various social media tools to connect with fans. http://www.bandwidthconference.com/tortella.html In the clip, Livia starts by talking about her work with Atlantic artist Rob Thomas on selecting various social media platforms to foster direct artist to fan relationships.
Livia Tortella is the GM/Executive VP of Marketing and Creative Media at Atlantic Records. Tortellas focus at Atlantic lies in business and digital product development, such as establishing artist fan clubs, merchandise products and direct-to-consumer strategy. Atlantic's innovation in digital marketing has made them the first major label ever to earn 50% of their revenue from digital products. In a panel discussion at the Bandwidth Conference with Jordan Kurland of Zeitgeist Artist Management, Livia Tortella explains how different artists choose various social media tools to connect with fans. http://www.bandwidthconference.com/tortella.html In the clip, Livia starts by talking about her work with Atlantic artist Rob Thomas on selecting various social media platforms to foster direct artist to fan relationships.