Inheritance of Ideas

E.th.ph. talks about the concept of an idea and what idea is inherently. Ideas are simply external rational manifestations of certain irrational networks of power (will to power) existing in the individual or the society as a whole. It is stressed (the main idea of the video) that inheritance of these ideas and the societal "inertia" of ideas is currently severely underestimated. The problem of changing someone's mind (implanting a different idea in someone's head) is duscussed, as well as the author's concept of "quantization of ideas".