How to Track Custom Events with Google Analytics 4 (and Google Tag Manager)

Learn how to track custom events with Google Analytics 4 (such as clicks, form submissions, etc.) === UPDATED VERSION OF THIS TUTORIAL https://www.youtube.com/watch?v=SgZET3DZGEw === Google Analytics 4 is an event-based analytics tool where everything is an event. A pageview, a purchase, etc. There are 4 event groups in Google Analytics 4: * Automatic Events * Enhanced Measurement * Recommended Events * Custom Events What can be a custom event in GA4? If you want to track an event that is not covered/.mentioned in the first 3 groups, you need to create a custom event. For example, form submission is a custom event (because there is no recommended event for that). In this video, I will show you how to track custom events with Google Analytics 4 and Google Tag Manager. === LINKS === Subscribe to our Youtube channel https://www.youtube.com/channel/UCOEX0WT2MJZX3ev954syP3A?sub_confirmation=1 ? FREE E-book: Getting Started with Google Analytics 4: Installation, Events, Conversions https://www.analyticsmania.com/p/getting-started-with-google-analytics-4/?utm_medium=video&utm_source=youtube.com&utm_campaign=am%20yt%20-%20track%20custom%20ga4%20events%202020 ⭐⭐ Google Analytics 4 course ⭐⭐ https://www.analyticsmania.com/courses/google-analytics-4-course/?utm_medium=video&utm_source=youtube.com&utm_campaign=am%20yt%20-%20track%20custom%20ga4%20events%202020 ✭ Video: How to track events with Google Analytics 4 https://www.youtube.com/watch?v=ekp6dcCXXb8 ✭ Blog post: How to track events with Google Analytics 4 https://www.analyticsmania.com/post/how-to-track-events-with-google-analytics-4-and-google-tag-manager/?utm_medium=video&utm_source=youtube.com&utm_campaign=am%20yt%20-%20track%20custom%20ga4%20events%202020 ✭ Video: How to install Google Analytics 4 (includes the explanation of Google tag) https://www.youtube.com/watch?v=oxkawKfekKw ✭ Blog post: How to install Google Analytics 4 https://www.analyticsmania.com/post/how-to-install-google-analytics-4-with-google-tag-manager/?utm_medium=video&utm_source=youtube.com&utm_campaign=am%20yt%20-%20track%20custom%20ga4%20events%202020 ✭ Video: Google Tag Manager Preview Mode https://www.youtube.com/watch?v=lohO5eFAK60 ✭ GA4 collection limits https://support.google.com/analytics/answer/9267744 ✭ GA4 event tracking https://support.google.com/analytics/answer/9322688 === CONNECT WITH JULIUS & ANALYTICS MANIA === ✭ Facebook https://www.facebook.com/analyticsmania ✭ Twitter https://twitter.com/fedorovicius ✭ Linkedin https://www.linkedin.com/in/fedorovicius/ Subscribe to our Youtube channel https://www.youtube.com/channel/UCOEX0WT2MJZX3ev954syP3A?sub_confirmation=1 #googletagmanager #googleanalytics4 #googleanalytics