5 Ways to make your next Brainstorming Session more fun
In this episode of #DigitalBytes, our Sr. Creative Designer, Achala, shares some tips on how to inject some fun and structure into your next brainstorming session! Behind every great project, there is a team that tirelessly worked to realize an idea into reality. We get our best ideas when the team sits together to brainstorm for the project. But an effective brainstorming session is not easy to achieve. Brainstorming without a proper structure can lead to a lot of different ideas being thrown around a room that ends up on a whiteboard, often without an end goal or user in mind. Having a proper direction and method, on the other hand, can allow one to think outside the box for an idea or a solution that can provide viable results and actionable goals. That being said, here are five interesting ways that can get ideas flowing for your brainstorming session: - Storyboarding: A structured visual flow of your idea can help you expand on the requirement and see the bigger picture, and find out whatever works and doesn’t work to suit your needs. - Mindmapping: This process can help one expand the scope of thought and bring in associations and ideas that previously would not have been thought of in a non-linear perspective. This is done by creating a web of words and thoughts that keep expanding based on links and associations. - Wishful Thinking: A fun way of brainstorming, this begins by starting with a really crazy idea, which could give an initial direction. Once that is attained, one can scale it down and make it possible to integrate certain aspects in the current problem or scenario. - Rapid Prototyping: This is an essential part of the design thinking process that involves a pen and a paper. The process involves making quick prototypes on the spot to visually provide solutions that team members can see/touch and improve on. - SWOT: SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Putting up a grid on this and letting your team members fill in the matrix will give one an objective view to a subjective design or aspect of a brand, giving rise to solutions that are backed with rationale and helps see market gaps and opportunities that can be addressed. These five methods could provide a direction to your brainstorming sessions. If you have any other tips that have helped you when brainstorming, please share them with us by commenting below.
In this episode of #DigitalBytes, our Sr. Creative Designer, Achala, shares some tips on how to inject some fun and structure into your next brainstorming session! Behind every great project, there is a team that tirelessly worked to realize an idea into reality. We get our best ideas when the team sits together to brainstorm for the project. But an effective brainstorming session is not easy to achieve. Brainstorming without a proper structure can lead to a lot of different ideas being thrown around a room that ends up on a whiteboard, often without an end goal or user in mind. Having a proper direction and method, on the other hand, can allow one to think outside the box for an idea or a solution that can provide viable results and actionable goals. That being said, here are five interesting ways that can get ideas flowing for your brainstorming session: - Storyboarding: A structured visual flow of your idea can help you expand on the requirement and see the bigger picture, and find out whatever works and doesn’t work to suit your needs. - Mindmapping: This process can help one expand the scope of thought and bring in associations and ideas that previously would not have been thought of in a non-linear perspective. This is done by creating a web of words and thoughts that keep expanding based on links and associations. - Wishful Thinking: A fun way of brainstorming, this begins by starting with a really crazy idea, which could give an initial direction. Once that is attained, one can scale it down and make it possible to integrate certain aspects in the current problem or scenario. - Rapid Prototyping: This is an essential part of the design thinking process that involves a pen and a paper. The process involves making quick prototypes on the spot to visually provide solutions that team members can see/touch and improve on. - SWOT: SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Putting up a grid on this and letting your team members fill in the matrix will give one an objective view to a subjective design or aspect of a brand, giving rise to solutions that are backed with rationale and helps see market gaps and opportunities that can be addressed. These five methods could provide a direction to your brainstorming sessions. If you have any other tips that have helped you when brainstorming, please share them with us by commenting below.