The New Zeppelin - Lifestyle Film / Bowers & Wilkins / Box of Toys Audio
Project: The New Zeppelin - Lifestyle Film Client: Frame.dk / Leagas Delaney / Bowers & Wilkins Music & Sound Design: Box of Toys Audio BACKGROUND / British audio specialists Bowers & Wilkins announce a newly designed version of their prestigious Zeppelin speaker, updated for the modern streaming age. Stunning visuals come courtesy of Danish CG champs Frame and London based global creative agency Leagas Delaney. APPROACH / With the tag-line 'The Beauty Of Sound' ringing in our ears, we sought to create a soundtrack that reflected the elegance of the design yet represent music and sound in a non specific way. We actively avoided traditional structure and instrumentation so as to illustrate sound in a purer, more elemental fashion and therefore bypass any musical genre distinctions. An ebbing and flowing structure emerged that complimented the tide of the visuals, resulting in a calming yet powerful composition.
Project: The New Zeppelin - Lifestyle Film Client: Frame.dk / Leagas Delaney / Bowers & Wilkins Music & Sound Design: Box of Toys Audio BACKGROUND / British audio specialists Bowers & Wilkins announce a newly designed version of their prestigious Zeppelin speaker, updated for the modern streaming age. Stunning visuals come courtesy of Danish CG champs Frame and London based global creative agency Leagas Delaney. APPROACH / With the tag-line 'The Beauty Of Sound' ringing in our ears, we sought to create a soundtrack that reflected the elegance of the design yet represent music and sound in a non specific way. We actively avoided traditional structure and instrumentation so as to illustrate sound in a purer, more elemental fashion and therefore bypass any musical genre distinctions. An ebbing and flowing structure emerged that complimented the tide of the visuals, resulting in a calming yet powerful composition.