Master the Art of Creating Live Challenges to Engage Customers and Maximize Profits

This excerpt from "Product Devs: Your Secret Weapon Isn't Just Code (It's Sales!)" by Dejan Majkic argues that product developers need strong sales skills to succeed. Dejan emphasizes that product developers are constantly selling, from pitching ideas to stakeholders to securing approval for features, ultimately promoting their product. He presents a marketing strategy called the "Live Challenge" as a high-engagement interactive experience that builds trust, excitement, and loyalty, whilst generating leads and promoting a product. The excerpt highlights the importance of persuasive skills and presents the "Live Challenge" as a "sales superpower" for product development. Dejan offers a discount to encourage readers to explore the course and improve their sales skills. https://open.substack.com/pub/dejanmajkic/p/product-devs-your-secret-weapon-isnt #challenge #marketing #sales #strategies