Travel Coffee Break (#tcbhoa) Wed 05 June 2013 - No. 72
For this edition I was joined by: Travel blogger, Sebastian Canaves-Börner (http://www.off-the-path.com/); Gary Bembridge, a Consultant, Podcaster and Blogger specialising in travel & Marketing (http://www.tipsfortravellers.com/) ; Steve Keenan, ex-print travel journo who specialises in social and digital consultancy (http://www.travelperspective.co.uk/). After the intros, we started (03:00) talking about the opening last week of the new Mary Rose Museum at Portsmouth Historic Dockyard. Gary went to visit it just before it opened. Steve joined us at 09:32 and we moved onto the subject of (12:58) becoming a pro-blogger, a subject that Sebastian has been writing about (http://www.off-the-path.com/2013/05/how-to-become-a-professional-blogger/). We talked about the amount of work it takes to build a successful blog and the need to treat it as a business and have a business plan (15:15). We talked about niches (16:15) and blogging in different languages. Steve talked about his background (20:58) and we discussed the ways bloggers make little money directly from their blogs but use them to promote themselves and the extra-curricular work they do that *does* pay. We talked about the Tbex blogger conference in Toronto last weekend (26:00) about the topics that were covered there and some of the differences with the TBU conference (Gary spoke at both), and we talked about the stepchange (32:24) in the way that pro-bloggers are now talking the language of marketers. CORRECTION: I was totally wrong on the (41:30) iAmbassador rates I quoted. (In a senior moment, I'd written both 00s and 000s in my contemporaneous notes! Steve's reaction made me question myself, so afterwards I went back over the audio recording I made in Rotterdam and my notebook.) The range was, as Sebastian suggested, 350-500 euros. Apologies. Feel a bit foolish about that one! Steve talked (42:52) about how in the next year or two it is likely we'll see more blogger consortia becoming commercial publishers. Then we talked about last week's family blogtrips like #JordanforJuniors and his family blogtrip #inCostaBrava Spain, organised by Travel Perspective and the regional tourist office, under Jaume Marin. We talked (47:45) about how DMOs are using their own communities and visitors to generate social media content - 'community tourism' described by Williamm Bakker as "how you want your story to be told". We talked (51:40) about the importance of video in Community Tourism and social media in general, and the way it will be used in the not too distant future, particularly by the next generation of smartphone video-savvy youngsters. Steve put in a plea (56:56) for John O'Nolan's Ghost blogging platform to include a simple editing system for bloggers to interweave that video content. Links: Portsmouth Historic Dockyard http://www.historicdockyard.co.uk/ Mary Rose Trust http://www.maryrose.org/ Peter Parkorr Tnooz post http://www.tnooz.com/2013/06/02/news/travel-blogging-wheres-the-money-beach/ Journalism.co.uk post http://www.journalism.co.uk/news-commentary/-why-all-would-be-journalists-need-to-blog-/s6/a553119/ Tbex http://tbexcon.com/canada/ TBU Rotterdam http://tbueurope.com/ #inCostaBrava https://twitter.com/search?q=%23incostabrava Storify of #inCostaBrava http://storify.com/StevenKeenan/costa-brava-may-2013 Flickr of #inCostaBrava http://www.flickr.com/photos/59707064@N04/sets/72157633942348327/ Jaume Marin, Costa Brava/Girona Tourism https://twitter.com/jaumemarin William Bakker Think! Social Media https://twitter.com/wilhelmus John O'Nolan's Ghost http://john.onolan.org/ghost/
For this edition I was joined by: Travel blogger, Sebastian Canaves-Börner (http://www.off-the-path.com/); Gary Bembridge, a Consultant, Podcaster and Blogger specialising in travel & Marketing (http://www.tipsfortravellers.com/) ; Steve Keenan, ex-print travel journo who specialises in social and digital consultancy (http://www.travelperspective.co.uk/). After the intros, we started (03:00) talking about the opening last week of the new Mary Rose Museum at Portsmouth Historic Dockyard. Gary went to visit it just before it opened. Steve joined us at 09:32 and we moved onto the subject of (12:58) becoming a pro-blogger, a subject that Sebastian has been writing about (http://www.off-the-path.com/2013/05/how-to-become-a-professional-blogger/). We talked about the amount of work it takes to build a successful blog and the need to treat it as a business and have a business plan (15:15). We talked about niches (16:15) and blogging in different languages. Steve talked about his background (20:58) and we discussed the ways bloggers make little money directly from their blogs but use them to promote themselves and the extra-curricular work they do that *does* pay. We talked about the Tbex blogger conference in Toronto last weekend (26:00) about the topics that were covered there and some of the differences with the TBU conference (Gary spoke at both), and we talked about the stepchange (32:24) in the way that pro-bloggers are now talking the language of marketers. CORRECTION: I was totally wrong on the (41:30) iAmbassador rates I quoted. (In a senior moment, I'd written both 00s and 000s in my contemporaneous notes! Steve's reaction made me question myself, so afterwards I went back over the audio recording I made in Rotterdam and my notebook.) The range was, as Sebastian suggested, 350-500 euros. Apologies. Feel a bit foolish about that one! Steve talked (42:52) about how in the next year or two it is likely we'll see more blogger consortia becoming commercial publishers. Then we talked about last week's family blogtrips like #JordanforJuniors and his family blogtrip #inCostaBrava Spain, organised by Travel Perspective and the regional tourist office, under Jaume Marin. We talked (47:45) about how DMOs are using their own communities and visitors to generate social media content - 'community tourism' described by Williamm Bakker as "how you want your story to be told". We talked (51:40) about the importance of video in Community Tourism and social media in general, and the way it will be used in the not too distant future, particularly by the next generation of smartphone video-savvy youngsters. Steve put in a plea (56:56) for John O'Nolan's Ghost blogging platform to include a simple editing system for bloggers to interweave that video content. Links: Portsmouth Historic Dockyard http://www.historicdockyard.co.uk/ Mary Rose Trust http://www.maryrose.org/ Peter Parkorr Tnooz post http://www.tnooz.com/2013/06/02/news/travel-blogging-wheres-the-money-beach/ Journalism.co.uk post http://www.journalism.co.uk/news-commentary/-why-all-would-be-journalists-need-to-blog-/s6/a553119/ Tbex http://tbexcon.com/canada/ TBU Rotterdam http://tbueurope.com/ #inCostaBrava https://twitter.com/search?q=%23incostabrava Storify of #inCostaBrava http://storify.com/StevenKeenan/costa-brava-may-2013 Flickr of #inCostaBrava http://www.flickr.com/photos/59707064@N04/sets/72157633942348327/ Jaume Marin, Costa Brava/Girona Tourism https://twitter.com/jaumemarin William Bakker Think! Social Media https://twitter.com/wilhelmus John O'Nolan's Ghost http://john.onolan.org/ghost/