You'll Be Surprised How Many People Use Apple Pay (Marketing, Crossing The Chasm & Product Adoption
Apple Pay boasts greater than 70%+ activations on iPhone users today. But it wasn't always that way. In fact, when the company first launched the product back in 2016, only 10% of iPhone users actually activated the product. So what changed? Was it marketing strategy? #apple #managementconsulting #marketing #pay #jobs #talentbrand #business #brandstrategy #growth #hiring #recruitmentmarketing #talentacquisition #hr #strategy ------------ Daggerfinn is a boutique employer branding and growth strategies consultancy. We live at the intersection of marketing and HR, providing CMOs and CHROs with the insights and tools to unlock their organization’s potential as great places to work. Kane Carpenter is the Practice Lead, Employer Branding & Growth Strategies at Daggerfinn (https://daggerfinn.com).
Apple Pay boasts greater than 70%+ activations on iPhone users today. But it wasn't always that way. In fact, when the company first launched the product back in 2016, only 10% of iPhone users actually activated the product. So what changed? Was it marketing strategy? #apple #managementconsulting #marketing #pay #jobs #talentbrand #business #brandstrategy #growth #hiring #recruitmentmarketing #talentacquisition #hr #strategy ------------ Daggerfinn is a boutique employer branding and growth strategies consultancy. We live at the intersection of marketing and HR, providing CMOs and CHROs with the insights and tools to unlock their organization’s potential as great places to work. Kane Carpenter is the Practice Lead, Employer Branding & Growth Strategies at Daggerfinn (https://daggerfinn.com).