Business Strategy - Q&A with Herdjie Zhou
During this interview, we talk to Herdjie Zhou from Lucky Kat Studios. He shares important insights from their business strategy for Nom Cat and Beat Street, and how they marketed and monetized their mobile games. He gives tips on how to use current hypes, and working with online algorithms. Lucky Kat is an award winning mobile-first pixel art game studios, known for games like Nom Cat, Grumpy Cat's Worst Game Ever, and Beat Street. Their mission is to deliver fun game experiences, with a pop-culture twist. Looking for a specific topic? 00:07 - Introduction Herdjie Zhou 00:45 - Virality of Nom Cat 02:53 - Signing contracts for cats 04:40 - Creating an internet hype 06:19 - Creating Nom Cat 07:47 - Monetizing your game at launch 09:48 - Monetizing your game later on 10:38 - Researching app store algorithms 11:43 - Working with premium partners 12:57 - Using current hypes 14:46 - Use innovations to your advantage 18:09 - At the right place and time 20:19 - Universal mobile strategies 21:04 - Multiplayer's affect on virality 21:31 - Lucky Kat's core audience 23:53 - Doing trials with different audiences 25:23 - How to present ads 26:48 - The highest lifetime value 27:47 - Promotion by Soulja Boy 29:19 - Thanks for watching! Follow Dutch Game Garden: Website: https://www.dutchgamegarden.nl/ Flickr: https://www.flickr.com/photos/dutchgamegarden/ Twitter: https://twitter.com/dutchgamegarden Facebook: https://www.facebook.com/dutchgamegarden Instagram: https://www.instagram.com/dutchgamegarden/ LinkedIn: https://www.linkedin.com/company/dutch-game-garden/ Find Lucky Kat at: https://www.lucky-kat.com/ Thanks for watching!
During this interview, we talk to Herdjie Zhou from Lucky Kat Studios. He shares important insights from their business strategy for Nom Cat and Beat Street, and how they marketed and monetized their mobile games. He gives tips on how to use current hypes, and working with online algorithms. Lucky Kat is an award winning mobile-first pixel art game studios, known for games like Nom Cat, Grumpy Cat's Worst Game Ever, and Beat Street. Their mission is to deliver fun game experiences, with a pop-culture twist. Looking for a specific topic? 00:07 - Introduction Herdjie Zhou 00:45 - Virality of Nom Cat 02:53 - Signing contracts for cats 04:40 - Creating an internet hype 06:19 - Creating Nom Cat 07:47 - Monetizing your game at launch 09:48 - Monetizing your game later on 10:38 - Researching app store algorithms 11:43 - Working with premium partners 12:57 - Using current hypes 14:46 - Use innovations to your advantage 18:09 - At the right place and time 20:19 - Universal mobile strategies 21:04 - Multiplayer's affect on virality 21:31 - Lucky Kat's core audience 23:53 - Doing trials with different audiences 25:23 - How to present ads 26:48 - The highest lifetime value 27:47 - Promotion by Soulja Boy 29:19 - Thanks for watching! Follow Dutch Game Garden: Website: https://www.dutchgamegarden.nl/ Flickr: https://www.flickr.com/photos/dutchgamegarden/ Twitter: https://twitter.com/dutchgamegarden Facebook: https://www.facebook.com/dutchgamegarden Instagram: https://www.instagram.com/dutchgamegarden/ LinkedIn: https://www.linkedin.com/company/dutch-game-garden/ Find Lucky Kat at: https://www.lucky-kat.com/ Thanks for watching!