EP108 "Don't Make Ads, Make TikToks" | TikTok & PPC Expert Lazar Žepinić On Ads That Generate Sales
THE CHANGE OFFICER PODCAST: https://www.thechangeofficer.com LISTEN TO THE FULL EPISODE 🎙 SoundCloud - https://bit.ly/3xslT2y 🎙 Apple Podcasts - https://apple.co/3ObdVAE 🎙 Spotify - https://spoti.fi/3xtvtSC 🎙 Google Podcasts - https://bit.ly/3xrvXsk 🎙 and all other relevant podcast platforms! People don't want to see a shiny, glamorised, Hollywood-style version of reality online anymore - they want relatable and aspirational content that depicts a life they feel they can attain. At least, this is what Lazar Žepinić believes, and considering he's an experienced TikTok industry insider and self-described "PPC nerd" with years of experience to back him, you should probably pay attention. Lazar is the founder and owner of Sellers Alley, a forward-thinking advertising company. They became the first TikTok marketing partner in Europe, and they have a proven track record of creating ads that deliver powerful results for their collection of high-profile clients. In this episode of The Change Officer: Media & Comms, Lazar sat down with our host Ivan Zeljkovic for a frank chat about all things advertising in this rapidly evolving digital climate. This is an unmissable episode if you're a business, content creator or social media manager that wants to produce ads and content for your brand that makes an impact. Lazar and Ivan deep-dived into: 💥 The mistakes Facebook made in recent years and why they could ultimately cause its downfall 💥 How TikTok's algorithm works and why it is so potent 💥 The need for brands to move away from big-budget productions and focus on creating ads that are platform-native, relatable and tell a story 💥 How freely sharing knowledge and information can help everyone succeed Host: Ivan Zeljkovic Find Sellers Alley online: https://sellersalley.com Enjoy! 🎬 This episode is produced by Poddster, an end-to-end video podcast production company that helps businesses conceptualize, produce, manage, and grow podcasts for their brand. 🎙Click this link to book a free consultation with Poddster's team or rent a studio: https://poddster.com/book-free-consultation/ 📹 Check out the Poddster studio based in Dubai Media City: https://poddster.com/podcast-studio-dubai/ ABOUT THE CHANGE OFFICER They say that change is the only constant. We want to know what the change ahead is. To get the answers, our hosts Ivan Zeljkovic and Vuk Zlatarov are asking the changemakers themselves. Join us on the journey to finding the answer. FOLLOW THE CHANGE OFFICER 🚀 Website - https://www.thechangeofficer.com 🚀 Instagram - https://www.instagram.com/thechangeofficer 🚀 TikTok - https://www.tiktok.com/@thechangeofficer 🚀 LinkedIn - https://www.linkedin.com/company/the-change-officer-podcast 🚀 Twitter - https://www.twitter.com/changeofficer_ #TheChangeOfficer #TikTok #Advertising
THE CHANGE OFFICER PODCAST: https://www.thechangeofficer.com LISTEN TO THE FULL EPISODE 🎙 SoundCloud - https://bit.ly/3xslT2y 🎙 Apple Podcasts - https://apple.co/3ObdVAE 🎙 Spotify - https://spoti.fi/3xtvtSC 🎙 Google Podcasts - https://bit.ly/3xrvXsk 🎙 and all other relevant podcast platforms! People don't want to see a shiny, glamorised, Hollywood-style version of reality online anymore - they want relatable and aspirational content that depicts a life they feel they can attain. At least, this is what Lazar Žepinić believes, and considering he's an experienced TikTok industry insider and self-described "PPC nerd" with years of experience to back him, you should probably pay attention. Lazar is the founder and owner of Sellers Alley, a forward-thinking advertising company. They became the first TikTok marketing partner in Europe, and they have a proven track record of creating ads that deliver powerful results for their collection of high-profile clients. In this episode of The Change Officer: Media & Comms, Lazar sat down with our host Ivan Zeljkovic for a frank chat about all things advertising in this rapidly evolving digital climate. This is an unmissable episode if you're a business, content creator or social media manager that wants to produce ads and content for your brand that makes an impact. Lazar and Ivan deep-dived into: 💥 The mistakes Facebook made in recent years and why they could ultimately cause its downfall 💥 How TikTok's algorithm works and why it is so potent 💥 The need for brands to move away from big-budget productions and focus on creating ads that are platform-native, relatable and tell a story 💥 How freely sharing knowledge and information can help everyone succeed Host: Ivan Zeljkovic Find Sellers Alley online: https://sellersalley.com Enjoy! 🎬 This episode is produced by Poddster, an end-to-end video podcast production company that helps businesses conceptualize, produce, manage, and grow podcasts for their brand. 🎙Click this link to book a free consultation with Poddster's team or rent a studio: https://poddster.com/book-free-consultation/ 📹 Check out the Poddster studio based in Dubai Media City: https://poddster.com/podcast-studio-dubai/ ABOUT THE CHANGE OFFICER They say that change is the only constant. We want to know what the change ahead is. To get the answers, our hosts Ivan Zeljkovic and Vuk Zlatarov are asking the changemakers themselves. Join us on the journey to finding the answer. FOLLOW THE CHANGE OFFICER 🚀 Website - https://www.thechangeofficer.com 🚀 Instagram - https://www.instagram.com/thechangeofficer 🚀 TikTok - https://www.tiktok.com/@thechangeofficer 🚀 LinkedIn - https://www.linkedin.com/company/the-change-officer-podcast 🚀 Twitter - https://www.twitter.com/changeofficer_ #TheChangeOfficer #TikTok #Advertising